Pokemon: an insight into popular culture phenomena and special interests

Why we think it resonates

When it comes to popular culture phenomena, few franchises have had as much of a long-lasting impact as Pokémon. From video games and trading cards to TV shows and films, Pokémon has captured the attention of people across the globe for decades now. But beyond its entertainment value, Pokémon is a great example of a special interest that holds a comforting place in the hearts of many clients. The structured gameplay, focus on collecting, and opportunities for connection within Pokémon seemingly make it a perfect fit for those seeking comfort, joy, and belonging.

It’s also an example of a special interest that has a meaningful place in the lives of many neurodivergent people. In this blog, we’ll explore some of the reasons why Pokémon connects so powerfully with individuals and neurodivergent communities, and how its design and themes make it such a rich and affirming experience.

A world of structure and predictability

Many people appreciate structure and clear rules in the things they enjoy. Pokémon offers exactly that through its gameplay; a set of consistent mechanics, step-by-step progression, and turn-based battles. This creates a reliable framework where players can explore freely without the unpredictability often found in other games. The predictability of catching Pokémon, training teams, and advancing through the storyline allows players to immerse themselves in a world where they know what to expect. For many people, especially those on the autism spectrum, structure and predictability can be especially comforting.

Collecting and categorising

One of Pokémon’s most defining features is its emphasis on collecting. The Pokédex, which acts as a catalogue of all the creatures a player has encountered or caught, encourages players to literally “catch ’em all”, giving participants a clear and collective end goal. For people who tend to thoroughly immerse into their special interests, Pokémon offers endless opportunities to catalogue, analyse, and share knowledge with others. Memorising names, evolutions, and stats becomes part of the joy and part of the community culture.

Special interests can play an important role during therapy sessions with neurodivergent individuals.  See our “5 love languages for working with neurodivergent clients” video to understand some more about this.

Social connection with shared focus

Pokémon creates natural opportunities for connection. Whether it’s trading, battling, or simply chatting about favourite characters, players have a ready-made topic to share. Because the social interaction is focused around an activity or shared interest, it reduces the pressure to engage in unstructured conversation. Pokémon conventions, online communities, and local meetups offer spaces where fans can connect with others who share their interests.

A sense of identity and belonging

Pokémon’s diverse world, full of creatures with unique strengths and quirks, celebrates difference. Many fans see reflections of themselves in certain Pokémon, finding personal meaning or representation in their traits.This creates a sense of belonging: everyone has a place, every character has value, and being “different” is celebrated as part of the story. For neurodivergent people, this message can feel especially affirming and empowering.

Mindfulness and emotional regulation

Gaming, in general, can sometimes be a helpful tool for emotional regulation, and Pokémon is no exception. The familiar rhythms of training, exploring, and battling often provide a sense of calm and focus. For some, playing Pokémon is a way to recharge, self-regulate, or create a mindful moment in a colourful and inviting world.The themes woven through the games — growth, persistence, and acceptance — can also resonate deeply, offering encouragement and inspiration in daily life.

Representation and inclusivity

The diverse cast of characters in the Pokémon world reflects a variety of personality traits and backgrounds, creating a world where differences are celebrated.

While Pokémon doesn’t explicitly feature neurodivergent characters, more recent games allow players to customise their characters’ appearances, for a more personalised gaming experience. Inclusivity is validating, it reinforces the idea that everyone, no matter their challenges or characteristics, has a place. This is likely why the neurodivergent community often feel safe and included within the Pokémon universe.

Why this matters for therapy

As practitioners, recognising the role that cultural touchpoints like Pokémon play in people’s lives is important. These interests can be powerful sources of joy, comfort, and connection. By meeting people in the space of their passions; whether that’s Pokémon or another special interest, we can build stronger therapeutic relationships, validate what matters to them, and use these worlds as bridges for growth and connection.

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